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All Journal Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Komunikasi dan Budaya Jurnal Sistem Informasi Universitas Dinamika Communicator Sphere Tekmulogi: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi
Achmad Yanu Aliffianto
Fakultas Ekonomi Dan Bisnis Universitas Dinamika
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Studi Komunikasi

 1 
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
Sustainable tourism development from the perspective of digital communication Fianto, Achmad Yanu Alif; Andrianto, Novan
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdul Aziz Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Agung Tri Yunanto Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Andreas Alfred Savero Putra Anisah Khoirotun Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Brian Harmanda, Brian Candraningrat, Candraningrat Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dhika Yuan Yurisma Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dwi Ayu Rakhmawati Dwiki Setya Prayoga Edwin Indra Tesno Evi Farsiah Utami, Evi Farsiah Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Gede Danu Arya Santika Hardman Budiardjo, Hardman Hardman Budiharjo Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Januar Wibowo Jessy Octavia Andrele Karsam Karsam Mahardika Prasetya Martinus Sony Erstiawan Moh Afrizal Ghozali, Moh Afrizal Much. Rahmad Hidayat Muh Bahruddin Naomi Natassia, Naomi Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Norma Amaliah Novan Andrianto Novan Ardianto Nur Dyanto Riski Ridhani, Nur Dyanto Riski Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rachmat Isa Asera Nempung Rahayu Shinta Raissa Daniswara Riska Ajeng Anggraini Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Shinta, Rahayu Sigit Prayitno Yosep Siti Asiyah Sri Suhandiah Stephen Lauwrentius, Stephen Sugiharto Adhi Cahyono, Sugiharto Adhi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries